Search Console Insights

By | June 16, 2021

Search Console Insights is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.

Whether your goal is to grow your business and brand, raise awareness for a cause or help people achieve their own goals, an effective way to get it done is to produce great content.

Great content comes in many shapes and forms, such as an inspiring blog post, a helpful guide or a fun questionnaire. No matter the format, creating content takes effort and dedication, and you must be highly attentive to what your audiences appreciate. 

To help you better understand which f content resonate with your audiences, Google are introducing a new experience called Search Console Insights.

This experience joins data from both Search Console and Google Analytics, making it easier to understand your content’s performance. Whether you are a web content creator, a blogger or a website owner, and no matter your level of technical expertise.

Search Console Insights can provide you with an overview of how your content is performing. This new experience will gradually be rolled out to all Search Console users in the upcoming days.

Search Console Insights

Here are some sample questions that this experience will help you answer:

  • What is your best performing content, and which pieces of content are trending?
  • How are your new content performing?
  • How do people discover your content across the web?
  • What do people search for on Google before they visit your content?
  • Which article refers users to your website and content?

There are a few ways to access Search Console Insights:

  • Select “Search Console Insights” from the top of Search Console’s Overview page.
  • Use this link to access it directly and save a bookmark (you can always search for “search console insights” on Google and visit our site.)
  • Coming soon:  In the iOS Google App, select “Search Console Insights” in the account menu (tap your profile picture). Google is working to also add Android Google App support. 

Even if you don’t use Google Analytics, you can still use Search Console Insights. However, to get the full experience and the best insights about your content, Google recommend associating (linking) your Google Analytics property with your relevant Search Console property. Please note that for now, Search Console Insights only supports Google Analytics Universal Analytics properties, but they are working to support  Google Analytics 4.

Google appreciate the web creator community that makes the web interesting and useful for so many people. Search Console Insights will help creators improve and achieve their goals. 

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